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Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
iSpot Welcomes Steven Millman as Chief Scientist
iSpot Welcomes Steven Millman as Chief Scientist
Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’
Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Small Package, Surprising Strength: Oikos’ Ad Launched on Super Bowl Weekend Scores Big with Viewers
Small Package, Surprising Strength: Oikos’ Ad Launched on Super Bowl Weekend Scores Big with Viewers
Driving Intent in Super Bowl LIX: Key KPIs for Booking.com
Driving Intent in Super Bowl LIX: Key KPIs for Booking.com
The Most Nostalgic Video Ads of 2024
The Most Nostalgic Video Ads of 2024
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
The Funniest Video Ads of 2024
The Funniest Video Ads of 2024
How Rao’s ‘Most Important Ingredient’ Serves Up Authenticity
How Rao’s ‘Most Important Ingredient’ Serves Up Authenticity
‘Delivery’s Other Half’: Grubhub and Amazon Promote Their Partnership
‘Delivery’s Other Half’: Grubhub and Amazon Promote Their Partnership