Top Posts Matches (34 results)

There’s a Better Way to Measure TV Advertising Lift and ROAS
There’s a Better Way to Measure TV Advertising Lift and ROAS
Brad Feinberg Thinks It’s Time to Remove Walls from Gardens
Brad Feinberg Thinks It’s Time to Remove Walls from Gardens
Built for an Ad-Centric TV & Video Marketplace: iSpot Re-Certified by the JIC as a National Currency and Why It Matters 
Built for an Ad-Centric TV & Video Marketplace: iSpot Re-Certified by the JIC as a National Currency and Why It Matters 
Nostalgic Storytelling and Balanced Creative Propel Gap’s “Hailey Jean” Campaign
Nostalgic Storytelling and Balanced Creative Propel Gap’s “Hailey Jean” Campaign
Furry, Funny, and Full of Food: Uber Eats’ Sesame Street Takeover
Furry, Funny, and Full of Food: Uber Eats’ Sesame Street Takeover
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance
Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
From Scream to Screen: Cologuard’s Fright-Free Message
From Scream to Screen: Cologuard’s Fright-Free Message
Broadcast TV Uses NFL to Help Deliver Business Outcomes
Broadcast TV Uses NFL to Help Deliver Business Outcomes
Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI
Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal