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A Day in the Life of Editorial: How the Industry’s Only Comprehensive TV Ad Catalog Comes to Life
A Day in the Life of Editorial: How the Industry’s Only Comprehensive TV Ad Catalog Comes to Life
A Winning Game Plan to Refine TV Viewing Data During Football Season
A Winning Game Plan to Refine TV Viewing Data During Football Season
Do Shorter Ads Keep Attention? Factors Driving Tune Out
Do Shorter Ads Keep Attention? Factors Driving Tune Out
Razor Companies get Sharp on TV Spend
Razor Companies get Sharp on TV Spend
Unpacking 2018 Back to School Ads
Unpacking 2018 Back to School Ads
Segment Matching: Advancing TV Ad Measurement for the Digital Era
Segment Matching: Advancing TV Ad Measurement for the Digital Era
Bud Light, Pepsi, Google Won Viewers’ Attention at the World Cup
Bud Light, Pepsi, Google Won Viewers’ Attention at the World Cup
We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
Going into the Big Game: SBLII Pre-Game Buzz Winners
Going into the Big Game: SBLII Pre-Game Buzz Winners
Are Super Bowl Ads Worth the Sticker Price?
Are Super Bowl Ads Worth the Sticker Price?
Connect Your TV Ad Impressions to Business Outcomes
Connect Your TV Ad Impressions to Business Outcomes
2017 Recap: Holiday Shopping Season
2017 Recap: Holiday Shopping Season