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Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Cannes Lions 2024: Marketers Call for Unification
Cannes Lions 2024: Marketers Call for Unification
Why “The Lunchables Effect: Fractions” is Too Cool for School
Why “The Lunchables Effect: Fractions” is Too Cool for School
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
Lighthearted Humor Stole the Show in Early 2025
Lighthearted Humor Stole the Show in Early 2025
Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond
Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond
Visual Humor Conveys What’s Unique About Cheez-Its
Visual Humor Conveys What’s Unique About Cheez-Its
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
Oscar Mayer “Knocks” Out Above-Norm Results
Oscar Mayer “Knocks” Out Above-Norm Results
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña