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From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
Q3 TV Advertising Rundown
Q3 TV Advertising Rundown
How Amica used iSpot to Prove OTT Ads Convert at a 6x Higher Rate than Linear
How Amica used iSpot to Prove OTT Ads Convert at a 6x Higher Rate than Linear
TV Measurement Evolved: Download the Playbook!
TV Measurement Evolved: Download the Playbook!
Linear TV Attribution is Now Reality
Linear TV Attribution is Now Reality
Hyundai Bears Down With ‘The Chase’ Ad, Races to 31.7 Million Total Views
Hyundai Bears Down With ‘The Chase’ Ad, Races to 31.7 Million Total Views
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
Why Consistent Measurement Matters
Why Consistent Measurement Matters
‘Home But Not Alone’: Inside Home Instead’s Holiday Ad
‘Home But Not Alone’: Inside Home Instead’s Holiday Ad
Duck Lips, Pop Culture, and Pringles: How the Snack Brand Landed Cross-Generational Appeal
Duck Lips, Pop Culture, and Pringles: How the Snack Brand Landed Cross-Generational Appeal
The Eli Lilly Approach to TV & Video Ad ROI
The Eli Lilly Approach to TV & Video Ad ROI
How B2B Brands Bet on Soccer for Ad Conversions in Q3
How B2B Brands Bet on Soccer for Ad Conversions in Q3