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The Case for Precision in Sports Media Measurement
The Case for Precision in Sports Media Measurement
Case Study: Vevo and Credit Karma Leverage iSpot to Uncover Incremental CTV Reach
Case Study: Vevo and Credit Karma Leverage iSpot to Uncover Incremental CTV Reach
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Banking on Emotions: The Secret Behind Chase’s Emotional ‘Next Thing You Know’ Campaign
Banking on Emotions: The Secret Behind Chase’s Emotional ‘Next Thing You Know’ Campaign
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Bold Moves, Better Results: Nike Returns To Old Ways
Bold Moves, Better Results: Nike Returns To Old Ways
Driving Intent in Super Bowl LIX: Key KPIs for Coors Light
Driving Intent in Super Bowl LIX: Key KPIs for Coors Light
The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions
The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
Roku and iSpot: Redefining CTV with Advanced Ad Formats
Roku and iSpot: Redefining CTV with Advanced Ad Formats