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Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Party in the Back: Kawasaki Scores With Playful Super Bowl Debut
Party in the Back: Kawasaki Scores With Playful Super Bowl Debut
Retail TV Ad Spend Roars Back to Life in 2021
Retail TV Ad Spend Roars Back to Life in 2021
Which Brands Aced Back-to-School TV Advertising?
Which Brands Aced Back-to-School TV Advertising?
Unpacking 2018 Back to School Ads
Unpacking 2018 Back to School Ads
Samsung Mobile Remains a Strong TV Advertiser Despite Note 7 Setbacks
Samsung Mobile Remains a Strong TV Advertiser Despite Note 7 Setbacks
LG launch the G3 Laser-camera (that’s also a smartphone)
Measurement as a Revenue Driver
Measurement as a Revenue Driver
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal