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‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
How Flexible Data Matching Drives Results
How Flexible Data Matching Drives Results
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Representation Matters: A Look Into the iSpot Universe Spine
Representation Matters: A Look Into the iSpot Universe Spine
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
The Modern Solutions to the Biggest TV Measurement Challenges
The Modern Solutions to the Biggest TV Measurement Challenges
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Super Bowl LVIII Scores Average Second-by-Second Audience of 126.6 Million Viewers Across All Linear, Out-Of-Home and Streaming
Super Bowl LVIII Scores Average Second-by-Second Audience of 126.6 Million Viewers Across All Linear, Out-Of-Home and Streaming
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads