Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (50 results) The Eli Lilly Approach to TV & Video Ad ROI From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program Built for an Ad-Centric TV & Video Marketplace: iSpot Re-Certified by the JIC as a National Currency and Why It Matters Everyday Usability Takes Center Stage in OpenAI’s ChatGPT Voice Campaign How CarMax’s Tori Stowers Connects Media KPIs to Real Business Outcomes iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.” iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement” Fuse Media Picks iSpot To Help Measure Their Vast CTV & FAST Portfolio How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media The Power of Outcome Guarantees for Advertisers From Programmatic to Performance: Julie Van Ullen’s Industry Lens 1 2 3 4 5 »