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Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
TV Gets Tested in Turbulent 2023
TV Gets Tested in Turbulent 2023
Streaming Measurement Has Its Coming of Age Moment
Streaming Measurement Has Its Coming of Age Moment
Which TV Ads Generated The Biggest Laughs in 2023?
Which TV Ads Generated The Biggest Laughs in 2023?
Rising Pharma Brands Pop Up During News Programs
Rising Pharma Brands Pop Up During News Programs
Beer Brands Bubble Up on TV in Q3
Beer Brands Bubble Up on TV in Q3
Audiences Eat Up Laughs From QSR TV Advertisers
Audiences Eat Up Laughs From QSR TV Advertisers
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
Streamers Bet on Football TV Audiences
Streamers Bet on Football TV Audiences
How Molson Coors Brews Business Results With Granular, Real-Time TV Data: an iSpot Success Story
How Molson Coors Brews Business Results With Granular, Real-Time TV Data: an iSpot Success Story