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Small Package, Surprising Strength: Oikos’ Ad Launched on Super Bowl Weekend Scores Big with Viewers
Small Package, Surprising Strength: Oikos’ Ad Launched on Super Bowl Weekend Scores Big with Viewers
Driving Intent in Super Bowl LIX: Key KPIs for Reese’s 
Driving Intent in Super Bowl LIX: Key KPIs for Reese’s 
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Super Bowl LVII Scores Average Minute Audience of 118.2 Million Viewers
Super Bowl LVII Scores Average Minute Audience of 118.2 Million Viewers
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: The Funniest Financial Industry Ads
Super Bowl Archives: The Funniest Financial Industry Ads
Super Bowl Archives: Top Celebrity Ads
Super Bowl Archives: Top Celebrity Ads
Super Bowl LVI Viewed by 150 million People on TV and Streaming Platforms
Super Bowl LVI Viewed by 150 million People on TV and Streaming Platforms