Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (18 results) Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program iSpot Makes Key Strategic Hire – Taps Research Legend Leslie Wood As Chief Research Officer iSpot.tv Hires Media Measurement Veteran Vijoy Gopalakrishnan as Chief Research Officer Ask the iSpot Expert: Person-Level TV Ad Measurement There’s a Better Way to Measure TV Advertising Lift and ROAS Linear TV Attribution is Now Reality « 1 2