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Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent
Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent
Bold Moves, Better Results: Nike Returns To Old Ways
Bold Moves, Better Results: Nike Returns To Old Ways
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
The Most Nostalgic Video Ads of 2024
The Most Nostalgic Video Ads of 2024
Redefining the Best: How Lucid is Rewriting the EV Playbook in “Compromise Nothing”
Redefining the Best: How Lucid is Rewriting the EV Playbook in “Compromise Nothing”
The Winning Formula Behind Scopely’s Star-Studded Monopoly Go Campaign
The Winning Formula Behind Scopely’s Star-Studded Monopoly Go Campaign
Copy Nothing: Jaguar’s Daring Leap Into ‘Exuberant Modernism’
Copy Nothing: Jaguar’s Daring Leap Into ‘Exuberant Modernism’
Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
Creative Outcomes | Cologuard Hits Cultural Sweet Spot as Spanish Campaign Shows Strong Breakthrough
Creative Outcomes | Cologuard Hits Cultural Sweet Spot as Spanish Campaign Shows Strong Breakthrough
The Art of Advertising to High-Income Earners: Lessons from Nearly 9K Video Ads
The Art of Advertising to High-Income Earners: Lessons from Nearly 9K Video Ads
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads