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Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent
Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Streaming Measurement Has Its Coming of Age Moment
Streaming Measurement Has Its Coming of Age Moment
‘Super’ TV Ad Insights Before Sunday’s Big Game
‘Super’ TV Ad Insights Before Sunday’s Big Game
Visa Links Possibilities to Who One Wants to Be
Visa Links Possibilities to Who One Wants to Be
Beer Brands Bubble Up on TV in 2021
Beer Brands Bubble Up on TV in 2021
Preview: Data-Driven Marketer’s Guide to TV Ad Buying
Preview: Data-Driven Marketer’s Guide to TV Ad Buying
Top 5 Performing Super Bowl Ads Dominated by 3 Brands
Top 5 Performing Super Bowl Ads Dominated by 3 Brands