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Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Challenger Brands: Innovating Service, Value, & Positioning
Challenger Brands: Innovating Service, Value, & Positioning
Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Cannes Lions 2024: Marketers Call for Unification
Cannes Lions 2024: Marketers Call for Unification
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
iSpot Data Shows Oscars Ads Take Home Sunday Primetime Win
iSpot Data Shows Oscars Ads Take Home Sunday Primetime Win
How Overcoming the CTV Incrementality Challenge Unlocks ROAS
How Overcoming the CTV Incrementality Challenge Unlocks ROAS
Travel Industry TV Advertising Takes Off In 2022
Travel Industry TV Advertising Takes Off In 2022
NBCU Makes iSpot First Nationally Certified Measurement Partner, Commits to Using iSpot as Currency for Upfront Season
NBCU Makes iSpot First Nationally Certified Measurement Partner, Commits to Using iSpot as Currency for Upfront Season
Brands Take Their Shot at Masters 2021 TV Advertising
Brands Take Their Shot at Masters 2021 TV Advertising
6 Pitfalls of Untested TV Ads
6 Pitfalls of Untested TV Ads