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Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
iSpot Data Shows Oscars Ads Take Home Sunday Primetime Win
iSpot Data Shows Oscars Ads Take Home Sunday Primetime Win
Travel Industry TV Advertising Takes Off In 2022
Travel Industry TV Advertising Takes Off In 2022
7 Mistakes to Avoid When Ramping Up TV Advertising
7 Mistakes to Avoid When Ramping Up TV Advertising
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Where Big Box Retail Audiences Tuned In, According to Q3 Data
Where Big Box Retail Audiences Tuned In, According to Q3 Data
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
From Scream to Screen: Cologuard’s Fright-Free Message
From Scream to Screen: Cologuard’s Fright-Free Message
Nike Asks Young Athletes, “Why Do It?”
Nike Asks Young Athletes, “Why Do It?”