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Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
How Creative Testing Shapes Smarter Media Plans
How Creative Testing Shapes Smarter Media Plans
How Activision Scores Outcomes With Modern Sports Media Measurement
How Activision Scores Outcomes With Modern Sports Media Measurement
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
How College Football Viewing Could Realign For Conferences This Fall
How College Football Viewing Could Realign For Conferences This Fall
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest Ad
Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest Ad
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
iSpot.tv Awards the First of 2023 Ace Spotlight Awards for Outstanding Video Ads
iSpot.tv Awards the First of 2023 Ace Spotlight Awards for Outstanding Video Ads
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Weirdly Effective Ads
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3