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Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Cannes Lions 2024: Marketers Call for Unification
Cannes Lions 2024: Marketers Call for Unification
2022-23 TV Ad Season Preview
2022-23 TV Ad Season Preview
Which Brands Scored Attention During the NFL Playoffs?
Which Brands Scored Attention During the NFL Playoffs?
Scaling Ad Impact with Precision
Scaling Ad Impact with Precision
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham
The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham
Real Results from Smarter Creative
Real Results from Smarter Creative
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign