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Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Cannes Lions 2024: Marketers Call for Unification
Cannes Lions 2024: Marketers Call for Unification
2022-23 TV Ad Season Preview
2022-23 TV Ad Season Preview
Which Brands Scored Attention During the NFL Playoffs?
Which Brands Scored Attention During the NFL Playoffs?
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
Harry’s Introduces Body Care Line to Make Men Feel Good
Harry’s Introduces Body Care Line to Make Men Feel Good
Banking on Emotions: The Secret Behind Chase’s Emotional ‘Next Thing You Know’ Campaign
Banking on Emotions: The Secret Behind Chase’s Emotional ‘Next Thing You Know’ Campaign
How Hill’s Stood Out in the Pet Category with a Human Focus
How Hill’s Stood Out in the Pet Category with a Human Focus
Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’
Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment