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Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Walmart Turns Whoville Into WhoKnewVille for the Holidays
Walmart Turns Whoville Into WhoKnewVille for the Holidays
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table
Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table
Paws, Play, and Passion: Purina Becomes U.S. Soccer’s Official Pet Partner
Paws, Play, and Passion: Purina Becomes U.S. Soccer’s Official Pet Partner
Nike Asks Young Athletes, “Why Do It?”
Nike Asks Young Athletes, “Why Do It?”
Russell Wilson and Son “Snap” Into Victory With Hot Wheels
Russell Wilson and Son “Snap” Into Victory With Hot Wheels
Proving Media Effectiveness
Proving Media Effectiveness
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
Popeyes “Gets Saucy” with New Flavor Fun
Popeyes “Gets Saucy” with New Flavor Fun
Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI
Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI
New iSpot and Swoop Partnership Brings Greater Precision to Pharma Advertising
New iSpot and Swoop Partnership Brings Greater Precision to Pharma Advertising