Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (9 results) How Overcoming the CTV Incrementality Challenge Unlocks ROAS Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads Messaging in Election Years: How to Know What’s Right for Your Brand The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights How iSpot and Gamut are Helping Local OTT Advertisers Attribute Foot Traffic at Scale Gamut Expands Use of iSpot with New Foot-Traffic Attribution Capability There’s a Better Way to Measure TV Advertising Lift and ROAS