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Segment Matching: Advancing TV Ad Measurement for the Digital Era
Segment Matching: Advancing TV Ad Measurement for the Digital Era
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
Transparency Series Recap: Unifying Measurement & Marketers
Transparency Series Recap: Unifying Measurement & Marketers
‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling
‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling
NFL TV Ad Reach Goes the Extra Yard
NFL TV Ad Reach Goes the Extra Yard
Key Insights on the Top NFL Playoff Creatives So Far
Key Insights on the Top NFL Playoff Creatives So Far
Crackle Plus Selects iSpot as Exclusive Always-On Unified Measurement Provider
Crackle Plus Selects iSpot as Exclusive Always-On Unified Measurement Provider
Unpacking 2018 Back to School Ads
Unpacking 2018 Back to School Ads
Mister Sketch Scent Marker Secrets Revealed!
Measurement as a Revenue Driver
Measurement as a Revenue Driver
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
‘Nearly Home’: Viewer Reaction to Realtor.com’s Campaign Featuring Reba McEntire
‘Nearly Home’: Viewer Reaction to Realtor.com’s Campaign Featuring Reba McEntire