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The Eli Lilly Approach to TV & Video Ad ROI
The Eli Lilly Approach to TV & Video Ad ROI
Walmart Turns Whoville Into WhoKnewVille for the Holidays
Walmart Turns Whoville Into WhoKnewVille for the Holidays
Chili’s Turns the Triple Dipper Cheese Pull into a National Ad Campaign
Chili’s Turns the Triple Dipper Cheese Pull into a National Ad Campaign
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table
Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table
Russell Wilson and Son “Snap” Into Victory With Hot Wheels
Russell Wilson and Son “Snap” Into Victory With Hot Wheels
Proving Media Effectiveness
Proving Media Effectiveness
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
Where NFL Fans Watch When the Games Are Over
Where NFL Fans Watch When the Games Are Over
Who’s Betting on Streaming? A Look at H1’s SOV by Vertical
Who’s Betting on Streaming? A Look at H1’s SOV by Vertical
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough