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The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Rising Pharma Brands Pop Up During News Programs
Rising Pharma Brands Pop Up During News Programs
Video Ads That Won the Women’s World Cup 2023
Video Ads That Won the Women’s World Cup 2023
1H 2023 TV Transparency Report: Impressions Increase Signals Audience Shifts
1H 2023 TV Transparency Report: Impressions Increase Signals Audience Shifts
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
How Overcoming the CTV Incrementality Challenge Unlocks ROAS
How Overcoming the CTV Incrementality Challenge Unlocks ROAS
Super Bowl Archives: The Funniest Financial Industry Ads
Super Bowl Archives: The Funniest Financial Industry Ads
Super Bowl Archives: Top Celebrity Ads
Super Bowl Archives: Top Celebrity Ads
2022 TV Advertising Recap: Key Findings From iSpot’s Year-End Report
2022 TV Advertising Recap: Key Findings From iSpot’s Year-End Report