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Broadcast TV Uses NFL to Help Deliver Business Outcomes
Broadcast TV Uses NFL to Help Deliver Business Outcomes
iSpot Now Measures YouTube and YouTube TV Against Broader TV Marketplace
iSpot Now Measures YouTube and YouTube TV Against Broader TV Marketplace
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
iSpot Launches Outcomes at Scale; Paramount Leads as First to Implement
iSpot Launches Outcomes at Scale; Paramount Leads as First to Implement
TV Ad Measurement Infographic: Credit Cards
TV Ad Measurement Infographic: Credit Cards
March Madness Scores For TV Advertisers
March Madness Scores For TV Advertisers
Travel Industry TV Advertising Takes Off In 2022
Travel Industry TV Advertising Takes Off In 2022
Sober October: Are Alcohol-Free Drinks for Abstainers or Moderation Seekers?
Sober October: Are Alcohol-Free Drinks for Abstainers or Moderation Seekers?
Chili’s Turns the Triple Dipper Cheese Pull into a National Ad Campaign
Chili’s Turns the Triple Dipper Cheese Pull into a National Ad Campaign
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table
Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table