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JIC Progress Update: iSpot Gains Initial Currency Certification
JIC Progress Update: iSpot Gains Initial Currency Certification
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
iSpot to Measure the Independent Streaming Alliance
iSpot to Measure the Independent Streaming Alliance
Super Bowl Archives: The Funniest Financial Industry Ads
Super Bowl Archives: The Funniest Financial Industry Ads
2022 TV Advertising Recap: Key Findings From iSpot’s Year-End Report
2022 TV Advertising Recap: Key Findings From iSpot’s Year-End Report
iSpot Taps Veteran Supervisory Statistician from U.S. Census Bureau Will Waldron as Vice President of Research
iSpot Taps Veteran Supervisory Statistician from U.S. Census Bureau Will Waldron as Vice President of Research
NBCU Makes iSpot First Nationally Certified Measurement Partner, Commits to Using iSpot as Currency for Upfront Season
NBCU Makes iSpot First Nationally Certified Measurement Partner, Commits to Using iSpot as Currency for Upfront Season
Doritos Wins Most Likeable Super Bowl Ad of the Past 5 Years
Doritos Wins Most Likeable Super Bowl Ad of the Past 5 Years
What “Tricks” Make Candy TV Ads a Treat for Halloween?
What “Tricks” Make Candy TV Ads a Treat for Halloween?
Ask an iSpot Expert: Video Creative Effectiveness
Ask an iSpot Expert: Video Creative Effectiveness
6 Pitfalls of Untested TV Ads
6 Pitfalls of Untested TV Ads
iSpot Acquires Ace Metrix
iSpot Acquires Ace Metrix