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The 68th Annual Primetime Emmy Awards by the Numbers
The 68th Annual Primetime Emmy Awards by the Numbers
The Top 5 Brands Spending Big on Olympic TV Ads — Plus the Top 5 Commercials
The Top 5 Brands Spending Big on Olympic TV Ads — Plus the Top 5 Commercials
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
Xbox vs. PlayStation: Comparing TV Ad Performance
Xbox vs. PlayStation: Comparing TV Ad Performance
Wireless Industry: Digital Engagement Drives Net Customer Additions
Wireless Industry: Digital Engagement Drives Net Customer Additions
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent