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New Video Games Feature Women, But Are They Advertising to Them?
New Video Games Feature Women, But Are They Advertising to Them?
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
Scaling Ad Impact with Precision
Scaling Ad Impact with Precision
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham
The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Measurement as a Revenue Driver
Measurement as a Revenue Driver
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
‘Nearly Home’: Viewer Reaction to Realtor.com’s Campaign Featuring Reba McEntire
‘Nearly Home’: Viewer Reaction to Realtor.com’s Campaign Featuring Reba McEntire
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
iSpot and GSTV Partner to Bring Unprecedented Measurement, Reporting and Audience Insights to the Gas Pump
iSpot and GSTV Partner to Bring Unprecedented Measurement, Reporting and Audience Insights to the Gas Pump