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Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free
The Great Brand Redux: Adopting Purpose to Connect With New Relevancy
The Great Brand Redux: Adopting Purpose to Connect With New Relevancy
Betting on TV Advertising: Sportsbook Brands Expand Reach and Resonance
Betting on TV Advertising: Sportsbook Brands Expand Reach and Resonance
Goldman Sachs to Invest $325 million into iSpot.tv to Accelerate Modern TV Measurement Currencies
Goldman Sachs to Invest $325 million into iSpot.tv to Accelerate Modern TV Measurement Currencies
The Currency Momentum Continues: iSpot Joins WarnerMedia For Alternative Measurement Test-And-Learn Ahead of Upfronts
The Currency Momentum Continues: iSpot Joins WarnerMedia For Alternative Measurement Test-And-Learn Ahead of Upfronts
Beating the Competition: Which Super Bowl Ads Rose to the Occasion?
Beating the Competition: Which Super Bowl Ads Rose to the Occasion?
Accelerating Measurement for Audience-Based Advertising with OpenAP
Accelerating Measurement for Audience-Based Advertising with OpenAP
Super Bowl Brands Putting It All out There: 13 Brands Pre-Release Their Full Ads
Super Bowl Brands Putting It All out There: 13 Brands Pre-Release Their Full Ads
Xbox vs. PlayStation: Comparing TV Ad Performance
Xbox vs. PlayStation: Comparing TV Ad Performance
Brands Continue to Spend Big on Oscar Night
Where Big Box Retail Audiences Tuned In, According to Q3 Data
Where Big Box Retail Audiences Tuned In, According to Q3 Data