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Lighthearted Humor Stole the Show in Early 2025
Lighthearted Humor Stole the Show in Early 2025
Visual Humor Conveys What’s Unique About Cheez-Its
Visual Humor Conveys What’s Unique About Cheez-Its
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
iSpot and GSTV Partner to Bring Unprecedented Measurement, Reporting and Audience Insights to the Gas Pump
iSpot and GSTV Partner to Bring Unprecedented Measurement, Reporting and Audience Insights to the Gas Pump
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
How Hill’s Stood Out in the Pet Category with a Human Focus
How Hill’s Stood Out in the Pet Category with a Human Focus
Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Streaming Into the Future: iSpot Helps Industry Capitalize on Consumer Shifts
Streaming Into the Future: iSpot Helps Industry Capitalize on Consumer Shifts
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Results Under Pressure: Dove’s Emotional Postpartum Campaign
Results Under Pressure: Dove’s Emotional Postpartum Campaign