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Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
Which TV Ads Generated The Biggest Laughs in 2023?
Which TV Ads Generated The Biggest Laughs in 2023?
JIC Progress Update: iSpot Gains Initial Currency Certification
JIC Progress Update: iSpot Gains Initial Currency Certification
Why iSpot Acquired 605
Why iSpot Acquired 605
TVision and iSpot Contextualize Co-Viewing by Personifying Big Data
TVision and iSpot Contextualize Co-Viewing by Personifying Big Data
How New Cross-Platform Currency Empowers Advertisers With Kelly Abcarian, NBCUniversal
How New Cross-Platform Currency Empowers Advertisers With Kelly Abcarian, NBCUniversal
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
Super Bowl LVII Scores Average Minute Audience of 118.2 Million Viewers
Super Bowl LVII Scores Average Minute Audience of 118.2 Million Viewers
Super Bowl Teaser Spotlight: A Different Kind of Roasted Peanut
Super Bowl Teaser Spotlight: A Different Kind of Roasted Peanut