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With digital ad spend set to outstrip TV, is your ad budget working hard enough?
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
McDonald’s Transparency Campaign Is More Effective Than You Think
An Early Look at This Year’s Super Bowl Ad Playbook
An Early Look at This Year’s Super Bowl Ad Playbook
From Measurement to Optimization: How Roku and iSpot Are Making Outcomes Actionable in Streaming
From Measurement to Optimization: How Roku and iSpot Are Making Outcomes Actionable in Streaming
A Footlong Leap Forward: Subway Resurrects the Sub Club
A Footlong Leap Forward: Subway Resurrects the Sub Club
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
The Eli Lilly Approach to TV & Video Ad ROI
The Eli Lilly Approach to TV & Video Ad ROI
Where Big Box Retail Audiences Tuned In, According to Q3 Data
Where Big Box Retail Audiences Tuned In, According to Q3 Data
Chili’s Turns the Triple Dipper Cheese Pull into a National Ad Campaign
Chili’s Turns the Triple Dipper Cheese Pull into a National Ad Campaign
Anthropic’s Claude Claims There’s Never Been a Better Time to Be a Problem
Anthropic’s Claude Claims There’s Never Been a Better Time to Be a Problem
Paws, Play, and Passion: Purina Becomes U.S. Soccer’s Official Pet Partner
Paws, Play, and Passion: Purina Becomes U.S. Soccer’s Official Pet Partner
Proving Media Effectiveness
Proving Media Effectiveness