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Turning Weird into Safe: Cash App’s ‘Weird for Real’ Campaign Strikes a Chord with Viewers
Turning Weird into Safe: Cash App’s ‘Weird for Real’ Campaign Strikes a Chord with Viewers
Copy Nothing: Jaguar’s Daring Leap Into ‘Exuberant Modernism’
Copy Nothing: Jaguar’s Daring Leap Into ‘Exuberant Modernism’
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
Challenger Brands: Innovating Service, Value, & Positioning
Challenger Brands: Innovating Service, Value, & Positioning
How Flexible Data Matching Drives Results
How Flexible Data Matching Drives Results
Party in the Back: Kawasaki Scores With Playful Super Bowl Debut
Party in the Back: Kawasaki Scores With Playful Super Bowl Debut
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Unwrapping Holiday TV Ad Tips
Unwrapping Holiday TV Ad Tips
Super Bowl Archives: Top Celebrity Ads
Super Bowl Archives: Top Celebrity Ads
2022 TV Advertising Recap: Key Findings From iSpot’s Year-End Report
2022 TV Advertising Recap: Key Findings From iSpot’s Year-End Report