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Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI
Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI
De-Risk Your TV Ad Investments With Big Data
De-Risk Your TV Ad Investments With Big Data
Messaging in Election Years: How to Know What’s Right for Your Brand
Messaging in Election Years: How to Know What’s Right for Your Brand
iSpot Now Measures YouTube and YouTube TV Against Broader TV Marketplace
iSpot Now Measures YouTube and YouTube TV Against Broader TV Marketplace
A New Era of TV Measurement and Currency: Here’s What You Missed at This Year’s TV Disrupt
A New Era of TV Measurement and Currency: Here’s What You Missed at This Year’s TV Disrupt
Connect Your TV Ad Impressions to Business Outcomes
Connect Your TV Ad Impressions to Business Outcomes
Why Consistent Measurement Matters
Why Consistent Measurement Matters
‘Home But Not Alone’: Inside Home Instead’s Holiday Ad
‘Home But Not Alone’: Inside Home Instead’s Holiday Ad
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Expanded Lifestyle and Business Benefits Drive Exceptional Results for American Express
Expanded Lifestyle and Business Benefits Drive Exceptional Results for American Express
Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table
Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table
From Scream to Screen: Cologuard’s Fright-Free Message
From Scream to Screen: Cologuard’s Fright-Free Message