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The Official Top 10: Super Bowl Commercials by Digital Activity
McDonald’s Transparency Campaign Is More Effective Than You Think
Kia Kicks Off TV Creative for Sedona and Finds Targeted Success
Week One of the NFL Kicks Off: These Advertisers Came to Play
Kia Resurrects Its Hamsters for the MTV VMAs and Flexes Its Media Muscle
These are the brands and advertisers that won the 2014 Oscars
And the brand/advertising winners of the 2014 Winter Olympics are…
Analyzing Lifestyle Positioning in Rivian’s Long-Form Ads
Analyzing Lifestyle Positioning in Rivian’s Long-Form Ads
From “The Intelligence Age” to “Family Farm”: Tracking OpenAI’s Creative Evolution
From “The Intelligence Age” to “Family Farm”: Tracking OpenAI’s Creative Evolution
Relatable Storytelling Boosts Ollie’s Ad Effectiveness
Relatable Storytelling Boosts Ollie’s Ad Effectiveness
Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance
Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance
Aligning with Health Trends: PepsiCo Introduces “Unbelievably” Pepsi Prebiotic Cola
Aligning with Health Trends: PepsiCo Introduces “Unbelievably” Pepsi Prebiotic Cola