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Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free
Diversity & Inclusion in TV Advertising – Risky or Rewarded in 2022?
Diversity & Inclusion in TV Advertising – Risky or Rewarded in 2022?