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Connect Your TV Ad Impressions to Business Outcomes
Connect Your TV Ad Impressions to Business Outcomes
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
The Top 10 Streaming & Linear Ad Power Players Ranked
The Top 10 Streaming & Linear Ad Power Players Ranked
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
iSpot Launches Cross-Platform Measurement Offering for TikTok
iSpot Launches Cross-Platform Measurement Offering for TikTok
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 2
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 2
The Great Brand Redux: Adopting Purpose to Connect With New Relevancy
The Great Brand Redux: Adopting Purpose to Connect With New Relevancy
The Great Brand Redux: Extending Brand Relevancy Through Innovation and/or New Audiences
The Great Brand Redux: Extending Brand Relevancy Through Innovation and/or New Audiences
Americans React to Inflation References in Advertising
Americans React to Inflation References in Advertising
Currency Update: CTV Verification Initiative
Currency Update: CTV Verification Initiative
The Most Likeable TV Ads from 2021
The Most Likeable TV Ads from 2021