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The Eli Lilly Approach to TV & Video Ad ROI
The Eli Lilly Approach to TV & Video Ad ROI
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Half of All Super Bowl Ad Views Will Probably Happen Before Kickoff
Half of All Super Bowl Ad Views Will Probably Happen Before Kickoff
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
Why Consistent Measurement Matters
Why Consistent Measurement Matters
PrettyLitter’s “Gift of Gab” Changes the Litter Conversation
PrettyLitter’s “Gift of Gab” Changes the Litter Conversation
Proving Media Effectiveness
Proving Media Effectiveness
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
End Wasteful TV Ad Spending
End Wasteful TV Ad Spending
Unifying the Full Ad Lifecycle
Unifying the Full Ad Lifecycle
Scaling Ad Impact with Precision
Scaling Ad Impact with Precision
Measurement as a Revenue Driver
Measurement as a Revenue Driver