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Microsoft Xbox Adaptive Controller Super Bowl 2019 TV Spot, 'We All Win'

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Xbox demonstrates the importance of giving everybody the opportunity to play. The company profiles several young video gamers who love getting together with friends but have trouble using traditional console controllers. Whether they're unable to reach both joysticks or can't operate the D-pad, they say the layout prevents them from playing at the level they are truly capable of. It's for kids like these that Xbox developed its Adaptive Controller, which features a redesigned button scheme intended to make gaming more accessible to everyone. One boy named Grover gleefully remarks, "I think I can crush my friends." Xbox states that when everybody can play, we all win.

Published
February 03, 2019
Advertiser
Xbox
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Xbox Adaptive Controller
Songs
None have been identified for this spot
Mood
Emotional
Events & Venues
2019 Super Bowl LIII Feb 3, 2019 at Mercedes-Benz Stadium
Actors - Add
None have been identified for this spot.
Agency
McCann Worldgroup ... Creative Agency

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