Samuel Adams Just the Haze TV Spot, 'Your Cousin Tries Sam Adams Non-Alcoholic IPA' Featuring Gregory Hoyt

During a Samuel Adams focus group, your cousin from Boston is loving the new Just the Haze IPA. However, when he discovers the delicious beverage is non-alcoholic, he needs to figure out how to process his feelings. The Sam Adams lover doesn't necessarily want to like a beer with no alcohol, but he ends up loving it. After lots of yelling, it seems your cousin has worked out his personal dilemma and congratulates the focus group moderator on the beer.