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Michelob

Michelob Super Bowl Commercials

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The popular alcohol brand, Michelob Ultra, raises the stakes with its new “Play for an Ultra” platform, a tribute to the competitive spirit of weekend athletes. The campaign, which marks the brand’s biggest media investment to date, will take center stage during Super Bowl LIX. VP of Marketing, Ricardo Marques, says the ad will feature a cameo of the brand's non-alcoholic version of Ultra, Michelob Ultra Zero.


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