2025-26 NFL Season Ad Intelligence

Full-season ad measurement across all 32 teams, 18 weeks of regular season, playoffs, and the road to Super Bowl LX.

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Ad Spend
46K
Ad Airings
760
Brands
Impressions
Creative

Top Ads by Impressions

View The Top 10 Ads
Bud Light Officegate :30
Bud Light
Officegate
Impressions
Est. Spend
224 Airings
682 Likeability ▲ 10% above norm
Thirsty Top Emotion
Liberty Mutual LiMu Emu & Doug: Streaker :30
Liberty Mutual
LiMu Emu & Doug: Streaker
Impressions
Est. Spend
184 Airings
678 Likeability ▲ 9% above norm
Funny Top Emotion
94% Brand Recognition ▲ 20 pts above norm
Wingstop It's Here :15
Wingstop
It's Here
Impressions
Est. Spend
209 Airings
689 Likeability ▲ 11% above norm
Yummy Top Emotion
86% Brand Recognition ▲ 13 pts above norm
New Balance We Got Now :30
New Balance
We Got Now
Impressions
Est. Spend
180 Airings
663 Likeability ▲ 7% above norm
Hjjyv Top Emotion
Season Breakdown

Season Breakdown

Preseason

July 15, 2025 – September 3, 2025

Total Spend
3K
Ad Airings
49
Games

Regular Season

September 4, 2025 – January 5, 2026

Total Spend
41K
Ad Airings
272
Games

Wild Card Weekend

January 10–13, 2026

Total Spend
1K
Ad Airings
6
Games

Divisional Round

January 17–20, 2026

Total Spend
883
Ad Airings
4
Games

Conference Championships

January 25–27, 2026

Total Spend
392
Ad Airings
2
Games
The Big Game

Super Bowl LX

February 8, 2026 · The championship game with premium ad inventory, record reach, and the most-watched commercials of the season.

View Super Bowl LX Data
LX
Individual Games

Featured Games

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NFL Conference Championships
New England Patriots at Denver Broncos
Jan 25, 2026
Network(s) CBS • NFL Network
Est. Spend
Ad Airings 214
Total Impressions
NFL Divisional Playoffs
Los Angeles Rams at Chicago Bears
Jan 18, 2026
Network(s) NBC
Est. Spend
Ad Airings 149
Total Impressions
NFL Divisional Playoffs
Houston Texans at New England Patriots
Jan 18, 2026
Network(s) ABC • ESPN
Est. Spend
Ad Airings 248
Total Impressions
NFL Wild Card Playoffs
San Francisco 49ers at Philadelphia Eagles
Jan 11, 2026
Network(s) FOX
Est. Spend
Ad Airings 125
Total Impressions
Industries

Top Industries by Spend

View All Industries
Life & Entertainment

Life & Entertainment

Ad Spend
733 Total Ads
Electronics & Communication

Electronics & Communication

Ad Spend
248 Total Ads
Restaurants

Restaurants

Ad Spend
301 Total Ads
Insurance

Insurance

Ad Spend
116 Total Ads
Vehicles

Vehicles

Ad Spend
242 Total Ads
Food & Beverage

Food & Beverage

Ad Spend
275 Total Ads
Advertisers

Top Brands by Spend

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Resources

Reports & Insights

Super Bowl LX Ad Performance Report
Report

Super Bowl LX Ad Performance Report

Read More
Super Bowl Post Game Insights + Exclusive Sneak Preview of iSpot’s New AI Platform
Event

Super Bowl Post Game Insights + Exclusive Sneak Preview of iSpot’s New AI Platform

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The Unified NFL TV & Video Ad Playbook
Report

The Unified NFL TV & Video Ad Playbook

Read More

Measure Every NFL Moment With iSpot

Full-season ad intelligence for regular season through Super Bowl.
Track spend, attention, and creative effectiveness across all 32 teams and 7 broadcast partners.

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