2026-27 NFL Season Ad Intelligence

Full-season ad measurement across all 32 teams, 18 weeks of regular season, playoffs, and the road to Super Bowl LXI.

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Ad Spend
14K
Ad Airings
597
Brands
Impressions
Creative

Top Ads by Impressions

View The Top 10 Ads
YouTube TV Who's Coming Over? :30
YouTube TV
Who's Coming Over?
Impressions
Est. Spend
265 Airings
617 Likeability ▼ 2% below norm
Funny Top Emotion
17% Brand Recognition ▼ 57 pts below norm
OpenAI Approved the Project :30
OpenAI
Approved the Project
Impressions
Est. Spend
54 Airings
558 Likeability ▼ 11% below norm
Inappropriate Top Emotion
64% Brand Recognition ▼ 10 pts below norm
Liberty Mutual LiMu Emu & Doug: Parachute :30
Liberty Mutual
LiMu Emu & Doug: Parachute
Impressions
Est. Spend
83 Airings
646 Likeability ▲ 3% above norm
Funny Top Emotion
88% Brand Recognition ▲ 15 pts above norm
Amazon Prime Video Thursday Night Football :15
Amazon Prime Video
Thursday Night Football
Impressions
Est. Spend
61 Airings
602 Likeability ▼ 4% below norm
Funny Top Emotion
Season Breakdown

Season Breakdown

Preseason

July 15, 2026 – September 8, 2026

Total Spend
4K
Ad Airings
49
Games

Regular Season

September 9, 2026 – January 10, 2027

Total Spend
10K
Ad Airings
49
Games
The Big Game

Super Bowl LX

February 8, 2026 · The championship game with premium ad inventory, record reach, and the most-watched commercials of the season.

View Super Bowl LX Data
LX
Individual Games

Featured Games

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NFL Sunday Night Football
Dallas Cowboys at New York Giants
Sep 13, 2026
Network(s) NBC • NFL Network
Est. Spend
Ad Airings 240
Total Impressions
NFL Sunday Night Football
New England Patriots at Seattle Seahawks
Sep 9, 2026
Network(s) NFL Network • NBC
Est. Spend
Ad Airings 211
Total Impressions
Regular Season
Denver Broncos at Kansas City Chiefs
Sep 14, 2026
Network(s) ABC • ESPN2 • ESPN
Est. Spend
Ad Airings 284
Total Impressions
NFL Monday Night Football
New York Giants at Los Angeles Rams
Sep 21, 2026
Network(s) ESPN • ESPN2 • ABC
Est. Spend
Ad Airings 315
Total Impressions
Industries

Top Industries by Spend

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Life & Entertainment

Life & Entertainment

Ad Spend
244 Total Ads
Electronics & Communication

Electronics & Communication

Ad Spend
108 Total Ads
Insurance

Insurance

Ad Spend
70 Total Ads
Restaurants

Restaurants

Ad Spend
91 Total Ads
Vehicles

Vehicles

Ad Spend
134 Total Ads
Pharmaceutical & Medical

Pharmaceutical & Medical

Ad Spend
109 Total Ads
Advertisers

Top Brands by Spend

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Resources

Reports & Insights

Super Bowl LX Ad Performance Report
Report

Super Bowl LX Ad Performance Report

Read More
Super Bowl Post Game Insights + Exclusive Sneak Preview of iSpot’s New AI Platform
Event

Super Bowl Post Game Insights + Exclusive Sneak Preview of iSpot’s New AI Platform

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The Unified NFL TV & Video Ad Playbook
Report

The Unified NFL TV & Video Ad Playbook

Read More

Measure Every NFL Moment With iSpot

Full-season ad intelligence for regular season through Super Bowl.
Track spend, attention, and creative effectiveness across all 32 teams and 7 broadcast partners.

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