Super Bowl Ad Center/2026
Top 2026 Super Bowl Pre-release & Teasers
The Super Bowl ad action starts well ahead of kickoff. As brands release teasers and early looks, those first impressions begin influencing performance before game day. This hub brings together every Super Bowl LX pre-release—from celebrity-driven teasers to early drops of full spots. Each release is ranked by Likeability Score and benchmarked against performance norms from the last five Big Games. You can see which early releases are breaking through, and how they stack up in the broader Super Bowl landscape.
2026 Super Bowl Commercials are Coming Soon
N/A
Likeability Score
Likeability Score
N/A
Top Emotion
Top Emotion
N/A
Brand Recognition
Brand Recognition
N/A
Best Thing
Best Thing
N/A
Est. TV Spend
Est. TV Spend
2026 Super Bowl Commercials are Coming Soon
N/A
Likeability Score
Likeability Score
N/A
Top Emotion
Top Emotion
N/A
Brand Recognition
Brand Recognition
N/A
Best Thing
Best Thing
N/A
Est. TV Spend
Est. TV Spend
2026 Super Bowl Commercials are Coming Soon
N/A
Likeability Score
Likeability Score
N/A
Top Emotion
Top Emotion
N/A
Brand Recognition
Brand Recognition
N/A
Best Thing
Best Thing
N/A
Est. TV Spend
Est. TV Spend
2026 Super Bowl Commercials
Super Bowl Commercial Archive
Super Bowl Resources
Glossary Of Terms
- Likeability Score
- Measures the extent to which Creative Assessment survey respondents like an ad. Scores range from 1-950 and are compared to a norm of the last five Super Bowls, the average of which is 641.
- Top Emotion
- We measure 57 emotional reactions to an ad derived from hundreds of Creative Assessment survey respondent verbatim comments. The Top Emotion represents the reaction with the strongest signal and is at minimum stronger than 75% of all ads for that specific emotion.
- Brand Recognition
- Measures the strength of a brand's and/or product's presence in the creative. Equals the percent of survey respondents that accurately identified a brand (unaided) after watching an ad. A difference of +/-3% is statistically significant.The norm is 74% taking in account the last 5 Super Bowls.
- Best Thing
- Creative Assessment survey respondents are asked to choose their favorite aspect about the ad. Options include: Characters, Visual Scenes, Music, Brand, Product Itself, Deal or Offer, Message, and None.
- Est. TV Spend
- Est. TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1,000. It provides a foundation for an apples-to-apples comparison across all media units and advertisers.