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Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Wings and Wins: The Trifecta of Jason Kelce, Football, and Buffalo Wild Wings
Creative Outcomes | Wings and Wins: The Trifecta of Jason Kelce, Football, and Buffalo Wild Wings
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
iSpot Achieves First-Ever MRC Accreditation for National TV Ad Occurrence Reporting
iSpot Achieves First-Ever MRC Accreditation for National TV Ad Occurrence Reporting
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
iSpot to Measure the Independent Streaming Alliance
iSpot to Measure the Independent Streaming Alliance
How Overcoming the CTV Incrementality Challenge Unlocks ROAS
How Overcoming the CTV Incrementality Challenge Unlocks ROAS
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free
Football Drives Retail TV Ad Impressions As Holiday Shopping Season Kicks Off
Football Drives Retail TV Ad Impressions As Holiday Shopping Season Kicks Off
Which Candy Brands Scared Up TV Ad Impressions Before Halloween?
Which Candy Brands Scared Up TV Ad Impressions Before Halloween?