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6 Pitfalls of Untested TV Ads
6 Pitfalls of Untested TV Ads
Women’s Soccer Dominates on the Field and TV Advertising
Women’s Soccer Dominates on the Field and TV Advertising
A Winning Game Plan to Refine TV Viewing Data During Football Season
A Winning Game Plan to Refine TV Viewing Data During Football Season
The Day Before the Big Game: Everything We Know About Super Bowl 50 Ads So Far
The Day Before the Big Game: Everything We Know About Super Bowl 50 Ads So Far
McDonald’s Transparency Campaign Is More Effective Than You Think
Kia Kicks Off TV Creative for Sedona and Finds Targeted Success
The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold
The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold
“Drawn Together”: Starbucks’ Animated Holiday Ad Campaign
“Drawn Together”: Starbucks’ Animated Holiday Ad Campaign
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
Why Consistent Measurement Matters
Why Consistent Measurement Matters
Inside “Where Champions Fly”: Insights on Delta’s Olympic Debut Ad
Inside “Where Champions Fly”: Insights on Delta’s Olympic Debut Ad
‘Home But Not Alone’: Inside Home Instead’s Holiday Ad
‘Home But Not Alone’: Inside Home Instead’s Holiday Ad