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From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
How Rao’s ‘Most Important Ingredient’ Serves Up Authenticity
How Rao’s ‘Most Important Ingredient’ Serves Up Authenticity
Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling
‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling
iSpot Welcomes Nipun Dureja As Chief Technology Officer
iSpot Welcomes Nipun Dureja As Chief Technology Officer
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
Optimizing Cross-Platform Ad Campaigns Across Creative, Audience and Outcomes
Optimizing Cross-Platform Ad Campaigns Across Creative, Audience and Outcomes
The Case for Precision in Sports Media Measurement
The Case for Precision in Sports Media Measurement
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Top Celebrity Ads
Super Bowl Archives: Top Celebrity Ads