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Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
‘Whoomp! (There It Is)’: Tag Team’s Cecil Glenn on Starring in Geico’s Latest Hit Commercial
How TV Advertisers Can Get Smart About Cord Cutters
How TV Advertisers Can Get Smart About Cord Cutters
There’s a Better Way to Measure TV Advertising Lift and ROAS
There’s a Better Way to Measure TV Advertising Lift and ROAS
Kia Kicks Off TV Creative for Sedona and Finds Targeted Success
Why “The Lunchables Effect: Fractions” is Too Cool for School
Why “The Lunchables Effect: Fractions” is Too Cool for School
Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI
Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
Who’s Betting on Streaming? A Look at H1’s SOV by Vertical
Who’s Betting on Streaming? A Look at H1’s SOV by Vertical
From Split Ends to Star Power: Pantene’s Cross-Generational Play
From Split Ends to Star Power: Pantene’s Cross-Generational Play
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
Lighthearted Humor Stole the Show in Early 2025
Lighthearted Humor Stole the Show in Early 2025