Top Posts Matches (175 results)

iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
Anthropic’s Claude Claims There’s Never Been a Better Time to Be a Problem
Anthropic’s Claude Claims There’s Never Been a Better Time to Be a Problem
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
‘Whoomp! (There It Is)’: Tag Team’s Cecil Glenn on Starring in Geico’s Latest Hit Commercial
How TV Advertisers Can Get Smart About Cord Cutters
How TV Advertisers Can Get Smart About Cord Cutters
There’s a Better Way to Measure TV Advertising Lift and ROAS
There’s a Better Way to Measure TV Advertising Lift and ROAS
Kia Kicks Off TV Creative for Sedona and Finds Targeted Success
Nostalgic Storytelling and Balanced Creative Propel Gap’s “Hailey Jean” Campaign
Nostalgic Storytelling and Balanced Creative Propel Gap’s “Hailey Jean” Campaign
How Andrew King Approaches Timing and Emotion in Sports Advertising
How Andrew King Approaches Timing and Emotion in Sports Advertising
Everyday Usability Takes Center Stage in OpenAI’s ChatGPT Voice Campaign
Everyday Usability Takes Center Stage in OpenAI’s ChatGPT Voice Campaign
Visual Storytelling Drives High Engagement Among Key Segments in Spotify’s “Great Lengths”
Visual Storytelling Drives High Engagement Among Key Segments in Spotify’s “Great Lengths”