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Pfizer, Inc.

Pfizer is stepping onto the Super Bowl stage for the first time with its captivating commercial, "Here's to Science." This 60-second spot not only honors the achievements of scientists across history but also commemorates Pfizer's 175 years of contributions to scientific innovation. Managed by Publicis, the creative promises to celebrate the spirit of discovery and the enduring legacy of Pfizer in the field of science.

60-second spot
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Publicis
Agency

Bass Pro Shops

Outdoor gear retailer Bass Pro Shops is making a triumphant return to the Super Bowl with its third appearance in the last four seasons. The 30-second ad, crafted in-house, highlights the brand's dedication to fostering connections between individuals and the great outdoors via TRACKER Boats.

30-second spot
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Bass Pro Shops In-House
Agency

Poppi

Poppi, a newcomer in the soda market, is set to debut its first Super Bowl ad with a 60-second spot airing between the second and fourth quarters. Titled "The Future of Soda is Now," the ad positions Poppi as a healthier alternative to traditional sodas, aiming to change perceptions about soda as "a dirty word." The commercial is an extended version of a 30-second spot premiered during the Grammys, created by Virtue Worldwide.

60-second spot
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Virtue Worldwide
Agency

T-Mobile

T-Mobile is making a return to the Super Bowl with Bradley Cooper and his mother alongside other stars auditioning for "magenta status," a perks program. This marks Cooper's second appearance in T-Mobile's ads, following last year's memorable spot with his mother. The commercial, produced by Panay Films, reunites Cooper with Andrew Panay, known for "Wedding Crashers," and Brian Klugman, who wrote and directed "The Words."

60-second spot
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Panay Films
Agency

Microsoft Copilot

After a hiatus since 2020, Microsoft makes its Super Bowl return with an ad spotlighting the use of AI for creativity. The minute-long commercial navigates the balance between empowering individuals to create complex images and addressing concerns about AI potentially replacing jobs, especially in the creative sector. Produced by Panay Films, the 60-second spot showcases Microsoft’s new Copilot mobile apps for iOS and Android as part of its broader AI initiatives.

60-second spot
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Panay Films
Agency

CeraVe

L’Oréal skincare brand CeraVe is stepping on this year's Super Bowl stage in the first quarter. The campaign, developed with WPP and led by Ogilvy PR North America, features actor Michael Cera as "Michael CeraVe," a skincare visionary. The teaser showcases Cera claiming responsibility for the brand's creation while scaling a mountain and conversing with a dolphin.

30-second spot
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Ogilvy
Agency

Homes.com

Homes.com is set to enter the Super Bowl arena with three ads — a 60-second spot and two 30-second spots — confirmed by the CoStar Group-owned residential real estate brand. Teasers featuring actor Dan Levy, Heidi Gardner, and rapper Lil Wayne preceded the announcement.

60-second, two 30-second
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Snapchat

Snapchat will make its inaugural Super Bowl appearance with a 30-second ad airing in the fourth quarter. The in-house created ad is part of the "Less Social Media. More Snapchat." campaign, a shortened version of the 60-second spot premiered during the Grammys. The campaign aims to emphasize Snapchat's uniqueness and its role in fostering authentic connections, accompanied by a two-minute ad launch.

30-second spot
Buy Details
Snapchat In-House
Agency

T-Mobile Home Internet

T-Mobile returns for its 11th Super Bowl ad, featuring "Scrubs" stars Zach Braff and Donald Faison, alongside Jason Momoa and Jennifer Beals. The 60-second spot, created with Panay Films, pays homage to Beals' "Flashdance" while promoting T-Mobile Home Internet.

60-second spot
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Panay Films
Agency

SKECHERS

Skechers unveils its latest Super Bowl ad featuring Mr. T, emphasizing the absence of the letter "t" in the brand name, a point Mr. T contests. This marks Skechers' 11th consecutive year at the Super Bowl. The brand’s 30 second spot is crafted by SKX Studios.

30-second spot
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SKX Studios
Agency

STōK Cold Brew

SToK Cold Brew Coffee debuts its inaugural Super Bowl ad featuring Sir Anthony Hopkins, showcasing his methodical approach to acting as he prepares to embody the Wrexham mascot. The coffee brand, a sponsor of Ryan Reynolds' team, collaborated with Reynolds' Maximum Effort for the 60-second spot.

60-second spot
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Maximum Effort Productions
Agency

Google Pixel

Google returns to the Super Bowl with a 60-second ad promoting its Pixel 8 phone, airing in the second quarter. Titled "Javier in Frame," the ad showcases the Pixel's AI camera tools aiding visually impaired individuals in photography. This marks Google's third consecutive Pixel-focused Super Bowl ad.

60-second spot
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Google Pixel In-House
Agency

CrowdStrike

CrowdStrike returns to the Super Bowl for the second year, airing a 30-second commercial during the second quarter 2-minute warning break. Created by Redbird, the ad puts a modern twist on the Western theme, emphasizing cybersecurity's role in thwarting cyber threats. CrowdStrike teases its spot with a 15-second Western-style ad, following last year's creative take on the Trojan Horse narrative for its Super Bowl debut.

30-second spot
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RedBird
Agency

Pluto TV

Pluto TV, Paramount's streaming service, debuts its first Super Bowl ad with a 60-second spot during the game's second half. Titled "Couch Potato Farms," the ad showcases Pluto TV's free service and diverse content offerings. Directed by Stacy Wall and created by Haymaker agency, the ad launches a broader marketing campaign across multiple platforms.

60-second spot
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Haymaker
Agency

Paramount+

Paramount+ is back at the Super Bowl with an ad featuring Patrick Stewart and other popular talent, showcasing its extensive content library. The Droga5-produced spot follows adventurers on Paramount Mountain and includes appearances by Drew Barrymore, Jeff Probst, and animated characters. Paramount+ will stream this year's game.

TBD
Buy Details
Droga5
Agency

Verizon

Verizon will feature Super Bowl ads during both CBS and Univision broadcasts, including a spot for Total by Verizon prepaid wireless on Univision. The company is partnering with the Las Vegas Sphere for an Exosphere activation, highlighting its network capabilities throughout Super Bowl week, starting February 5th.

TBD
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NFL

The NFL will return to the Big Game to showcase the league’s global reach with an extended spot following the Apple Music Super Bowl Halftime Show. Teaming up with longtime creative partner 72andSunny, the ad will transport viewers to Accra, Ghana, a flourishing NFL territory, where football stars will display their skills in a bustling marketplace.

TBD
Buy Details
72andSunny
Agency

State Farm

After its successful Super Bowl debut in 2021, State Farm returns to the Big Game this year after a hiatus in 2022. Known for the memorable "Drake from State Farm" ad, the insurance brand has secured a 30-second spot featuring Schwarzenegger with a nod to his iconic film roles.

60-second spot
Buy Details
Highdive Advertising
Agency

Lindt

Lindt, the renowned Swiss chocolate brand, will make its inaugural appearance at the Super Bowl with a 30-second commercial slated for the first quarter. The advertising campaign is being managed by Agency Grey Toronto.

30-second spot
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Grey Global Group Inc.
Agency

Toyota

Toyota is gearing up for its Super Bowl comeback after sitting out of the Big Game last year for the first time since 2017. Managed by Saatchi & Saatchi, this year’s spot will feature the new 2024 Toyota Tacoma.

30-second spot
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Saatchi & Saatchi
Agency

E*TRADE from Morgan Stanley

ETRADE from Morgan Stanley is set to return to the Super Bowl with its iconic character E*Trade Baby. Partnering with the team at 72andSunny, E*TRADE is leveraging the big stage to highlight its investment solutions. The 30-second spot will air in the second quarter.

30-second spot
Buy Details
72andSunny
Agency

Bud Light

As the NFL's Official Beer Sponsor, Bud Light will make its grand return to the Big Game with a humorous 60-second spot crafted by Anomaly. Set to reinforce the brand's "Easy to Drink, Easy to Enjoy" platform, the ad will introduce a new character to the Bud Light universe alongside familiar faces from Bud Light's history.

60-second spot
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Anomaly
Agency

Budweiser

Budweiser is set to reclaim the Super Bowl spotlight with a 30-second ad featuring its cherished Clydesdale horses. Known for their timeless appeal, fans are buzzing about the return of the Clydesdales in Budweiser's Super Bowl LVIII commercial. AB InBev's lineup for Super Bowl ads also includes Bud Light and Michelob Ultra, amounting to a collective 2 minutes and 30 seconds of national advertising airtime.

30-second spot
Buy Details
Foote, Cone & Belding (FCB)
Agency

Michelob

Michelob is poised for a return to the Super Bowl spotlight, joining forces with soccer superstar Lionel Messi and actor Jason Sudeikis. In its 60-second game spot, the brand, partnering with Wieden+Kennedy, will shine a spotlight on its "active living" ethos as showcased in the official teaser.

60-second spot
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Wieden+Kennedy
Agency

Foundation to Combat Antisemitism

The Foundation to Combat Antisemitism will make its Super Bowl debut with a 30-second spot to raise awareness and foster unity in the fight against antisemitism. Addressing a critical societal issue, the ad will align with the brand’s #StandUpToJewishHate campaign.

30-second spot
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Quantasy
Agency

Reese's

Reese's is set to return to the Big Game with a 30-second spot. Known for its iconic peanut butter cups, the ad, produced by Erich & Kallman, will introduce new changes to the beloved candy.

30-second spot
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Erich & Kallman
Agency

Universal Pictures

Universal Pictures is set to make a significant impact with potential ads for several major films during the Big Game, including "Twisters," the sequel to the 1996 original and the summer blockbuster "The Fall Guy," starring Ryan Gosling and Emily Blunt. After dropping the first trailer for Illumination’s Despicable Me 4 (July 3) during the AFC Championship Game, expect more from the banana-obsessed Minions during the Super Bowl.

TBD
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Apartments.com

Apartments.com will make a triumphant return to the Super Bowl, accompanied by the familiar face of spokesperson Jeff Goldblum. The ad seamlessly aligns with the brand's powerful #TheyAreHereToStay campaign.

TBD
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e.l.f. Cosmetics

After the brand’s inaugural 2023 campaign featuring Jennifer Coolidge, e.l.f. Cosmetics returns to the Big Game with a national spot. At the helm? Actor/writer Zach Woods of “The Office” making his Super Bowl directorial debut. The brand will highlight its No. 1 selling product from 2023 in a 30-second spot during the first quarter.

30-second spot
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Shadow
Agency

Booking.com

Booking.com is set to return to this year’s Big Game with a 30-second spot in the second quarter. This marks the travel giant’s third year advertising during the Super Bowl.

30-second spot
Buy Details
Zulu Alpha Kilo
Agency

Uber Eats

Uber will hit the Super Bowl stage for the fourth consecutive year, shining the spotlight on UberEats. Following last year's ad featuring Sean "Diddy" Combs and the promotion of Uber One paid membership, the 60-second spot this year takes center stage in the third quarter. Special Group U.S. is once again managing the campaign.

60-second spot
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Special Group
Agency

Kia

Kia is making its 15th Super Bowl appearance with a 60-second spot, aiming to reinforce its position as a sustainable mobility leader and showcasing the all-electric EV9. Automakers have ramped up promotions of EVs in recent Super Bowls, including Kia’s spot “Robo Dog” during the 2022 games.

60-second spot
Buy Details
David&Goliath
Agency

Volkswagen

Volkswagen is set to make a Super Bowl return, celebrating the 75th anniversary of the Volkswagen Beetle's arrival in America. The creative agency Johannes Leonardo is managing the effort.

TBD
Buy Details
Johannes Leonardo
Agency

DoorDash

DoorDash is set to make its third Super Bowl appearance in collaboration with Wieden+Kennedy. Building on last year's commercial featuring celebrity chef Matty Matheson and Wu-Tang Clan rapper Raekwon, the delivery service reportedly aims to showcase its diverse offerings during the Big Game.

30-second spot
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Wieden+Kennedy
Agency

He Gets Us

Following its visually striking Super Bowl 57 ad set to Rag'n'Bone's "Human," "He Gets Us" returns this year with a religious message. The creative direction is overseen by Lerma/.

15-second, 60-second spot
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LERMA/
Agency

Kawasaki

Kawasaki, known for its off-road vehicles and motorcycles, is set to make its Super Bowl debut with a 30-second commercial featuring an all-new model. Goodby, Silverstein & Partners is handling creative. This marks a notable first for Kawasaki in the Super Bowl advertising arena, creating anticipation around the unveiling of their new offering.

30-second spot
Buy Details
Goodby, Silverstein & Partners
Agency

Popeyes

Popeyes is making its Super Bowl debut with a first-quarter ad. To further spice things up, the brand is introducing the "Wings for Wings" promotion, offering a free six-piece wings with any online or in-app purchase if a football team featuring wings in its name, logo, or mascot wins the Super Bowl. Popeyes is working with McKinney on the 30-second ad from.

30-second spot
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McKinney
Agency

Doritos

The Frito-Lay brand is making a Super Bowl comeback, showcasing its Doritos Dinamita product with four new spicy flavors and a Dinamita sticks variety. Doritos has 23 years of Big Game advertising under its belt and has pulled memorable stunts like its long-running “Crash the Super Bowl” campaign. Last year, the Super Bowl veteran ran a star-studded ad featuring musicians Jack Harlow, Missy Elliott, and Elton John.

TBD
Buy Details
Goodby, Silverstein & Partners
Agency

Starry

Grammy-nominated rapper Ice Spice is set to make her Super Bowl ad debut alongside PepsiCo's lemon-lime soda brand, Starry, in a collaboration that marks a first for both. Ice Spice will share the spotlight with Starry's mascots, Lem and Lime. 

TBD
Buy Details
VaynerMedia
Agency

FanDuel

After making its Super Bowl debut in 2023, FanDuel will air another spot during the 2024 showdown. Similar to last year’s, the spot will feature a live kick by Rob Gronkowski, but it will take place during the pregame and set the stage for a second-quarter spot. Wieden+Kennedy will produce the commercial.

30-second spot
Buy Details
Wieden+Kennedy
Agency

TurboTax

TurboTax, a consistent Super Bowl advertiser since 2014, will continue the tradition in 2024 with a national spot during the Big Game. Timed strategically around tax season, the campaign, titled "Make Your Moves Count," is the first collaboration between TurboTax and R/GA, the brand's agency of record since last year.

TBD
Buy Details
R/GA
Agency

Mountain Dew

Mountain Dew is making a triumphant return to the Super Bowl stage for the first time since 2021, showcasing its iconic Baja Blast flavor. Originally an exclusive for Taco Bell, the tropical lime sensation will be widely available in stores throughout 2024. The creative reins are in the hands of Goodby Silverstein & Partners.

30-second spot
Buy Details
Goodby, Silverstein & Partners
Agency

Squarespace

Squarespace will return to the Super Bowl for the 10th time in 2024. The brand’s 30-second ad will be directed by Martin Scorsese, which marks his Super Bowl directing debut. Creative details are under wraps, but past ads from Squarespace have featured big-named celebrities like Adam Driver, Zendaya, and Winona Ryder.

30-second spot
Buy Details
Squarespace In-House
Agency

Drumstick

Drumstick is set to make its Super Bowl debut with a 30-second spot during the third quarter, featuring actor and comedian Eric André alongside the brand's spokesperson, Dr. Umstick. The ad is created by Opinionated. The brand already released a teaser where a TSA agent stops Eric André for carrying Drumsticks in his suitcase.  

30-second spot
Buy Details
Opinionated
Agency

Etsy

Etsy, the online marketplace, is set to make its debut in the Super Bowl, marking a significant leap in its advertising strategy. This move signals a new level of marketing for the 18-year-old platform as it seeks to amplify its presence on advertising's grandest stage.

30-second spot
Buy Details
Orchard USA
Agency

Dove (Skin Care)

Dove, the Unilever beauty brand, is making a triumphant return to the Super Bowl after an 18-year hiatus, with a 30-second spot airing during the first quarter of the 2024 game. The ad, aligned with the #KeepHerConfident campaign.

30-second spot
Buy Details
Ogilvy
Agency

WhaleCo Inc.

Temu, the vibrant discount retailer, has officially declared its return to the Super Bowl stage next year, promising a burst of orange-hued value. Last year, Temu made its Super Bowl debut with a 30-second spot that promoted the tagline “shop like a billionaire.”

TBD
Buy Details

M&M's

M&M's is gearing up for its second consecutive Super Bowl appearance with a 30-second spot from BBDO New York during the game's first ad break. The Mars candy brand aims to emphasize its "purpose" by fostering connection and a sense of belonging, building on a legacy of iconic Super Bowl moments. 

30-second spot
Buy Details
BBDO
Agency

Nerds

The Ferrara-owned candy brand is stepping onto the Super Bowl stage for the first time with a 30-second commercial. The strategically placed spot in the second quarter will not only captivate a broad audience but also target younger viewers, as Nerd has plans to air the spot  simultaneously on Nickelodeon's kid-friendly broadcast of the game. 

30-second spot
Buy Details
Digitas
Agency

Coors Light

Molson Coors will return for its second consecutive Super Bowl appearance, after making its Big Game return in 2023 following a 30-year hiatus. Building on the intrigue from their 2023 Super Bowl ad, which featured a head-to-head competition between Coors Light and Miller Lite, the 2024 focus is squarely on Coors Light. 

30-second spot
Buy Details
Droga5
Agency

Oreo

Oreo is set to make a sweet comeback to the Super Bowl with a 30-second commercial during the 2024 game - more than a decade after its iconic "Dunk in the Dark" Big Game tweet. The Mondel?z-owned brand has enlisted The Martin Agency, to craft the anticipated spot airing in the second quarter. Oreo has already released a teaser for its Super Bowl LVIII spot that features famous momager, Kris Jenner, stacking cookies.

30-second spot
Buy Details
The Martin Agency
Agency

OpenDoor

OpenDoor is making its first foray into Super Bowl advertising by partnering with Mischief @ No Fixed Address to create a campaign that aims to reshape perceptions of the housing market. The initial focus of the collaboration is on addressing the common stressors associated with home selling and ultimately presenting a solution to the anxiety-inducing aspects of selling a home.

30-second spot
Buy Details
Mischief @ No Fixed Address
Agency

BMW

BMW is making a comeback to the Super Bowl in 2024 with a 60-second spot. Similar to the brand’s last appearance in 2022, the spot will emphasize electric vehicles and feature a celebrity appearance. Goodby, Silverstein & Partners will be in charge of crafting the ad.

60-second spot
Buy Details
Goodby, Silverstein & Partners
Agency

Hellmann's | Best Foods

Hellmann's, the Unilever brand, is making its fourth consecutive Super Bowl appearance with a 30-second spot slated for the second quarter of the game. Developed by Wunderman Thompson, the ad will align with Hellmann's ongoing "Make Taste, Not Waste" initiative, focusing on addressing food waste during one of the nation's biggest occasions for excess food disposal.

30-second spot
Buy Details
Wunderman Thompson
Agency

BetMGM

BetMGM, the sports betting operator, is set to debut its first-ever Super Bowl commercial during the 2024 game. The ad buy marks a strategic move to capitalize on the growing online gambling community. Highdive, the brand's creative agency-of-record, is entrusted with crafting the game-day ad.

30-second spot
Buy Details
Highdive Advertising
Agency

Pringles

For the seventh consecutive year, the Kellogg’s chip brand will return to the Super Bowl with a 30-second spot at the end of the first quarter. Pringles has not revealed creative details beyond hinting that the spot will be “uncanny.” Last Super Bowl, Pringles featured singer Meghan Trainor in “Best of Us,” which ranked as the second funniest ad from the game.

30-second spot
Buy Details
WPP
Agency